Marcela Ortiz | Portfolio

With over nine years’ experience across agency and in-house roles (including Canningvale, Mustard Creative, and InStyle Mexico),

I bring a blend of creative thinking and performance-led execution.

canningvale australia

At Canningvale, I craft content that looks good and works hard — from big-picture strategy to day-to-day execution.

I bring campaigns to life through thoughtful creative, meaningful collaboration and ideas that connect.

the clyde hotel

I shoot content for The Clyde Hotel, capturing the atmosphere, people and little details that make the pub feel like home.

The visuals are used across their website and socials to keep things fresh, welcoming and true to the brand.

instyle mexico

At InStyle Mexico, I created and curated content across social and editorial, covered major events like Fashion Week and the Emmys, and helped launch their website — hitting 50k unique visitors in just three months.

I thrived in the fast-paced environment, working closely with designers, photographers and editors to bring stories to life.

One of my proudest moments? Interviewing Chris Hemsworth and later writing a feature on the Australian bushfires from abroad.

the photo studio

As Digital Marketing Manager, I developed and executed the studio's digital marketing strategy that boosted lead generation by 138% through paid and organic social, SEO, and influencer partnerships.

Managed a team of two and implemented streamlined processes that enhanced both productivity and cost-effectiveness.

Focused on driving results and optimising workflows for maximum impact.

photography work

Whether shooting for clients or myself, photography is where my heart lies, always inspiring me to push myself as a creative.