With over nine years’ experience across agency, and in-house roles, I bring a blend of creative thinking and performance-led execution.
Sama Grandview
As a freelancer for Sama at Grandview, I lead the visual direction across photography and social, creating imagery that captures the restaurant’s vibrant food, drinks and atmosphere. From creative concepts and shoot direction to content planning, I shape a distinct visual identity that feels bold & inviting.
The Photo Studio
As Digital Marketing Manager, I developed and executed the studio's digital marketing strategy that boosted lead generation by 138% through paid and organic social, SEO, and influencer partnerships.
Managed a team of two and implemented streamlined processes that enhanced both productivity and cost-effectiveness.
Focused on driving results and optimising workflows for maximum impact.
InStyle Mexico
At InStyle Mexico, I created and curated content across social and editorial, covering major events including Fashion Week and the Emmys, while helping launch the website, reaching 50k unique visitors in just three months.
I loved the fast-paced environment, collaborating with designers, photographers and editors to bring stories to life. One of my proudest moments? Interviewing Chris Hemsworth.
