InStyle Mexico
InStyle Mexico is part of the globally recognised InStyle brand, delivering fashion, beauty and celebrity content to Mexican audiences while blending international trends with a distinctly local perspective.
As Social Media and Digital Coordinator, I was responsible for growing their social media channels (Facebook, Instagram, Pinterest, Twitter, YouTube), staying on top of breaking news, and driving traffic to the site.
I worked closely with the fashion and beauty teams to make sure we were putting out content people actually wanted to read. My focus was always driving traffic to the website from social, so if it wasn’t going to stop the scroll, it didn’t make the cut
On top of the day-to-day, I was also behind the scenes at cover shoots, Fashion Week and events with our brand partners.
As Social Media and Digital Coordinator, I was responsible for growing their social media channels (Facebook, Instagram, Pinterest, Twitter, YouTube), staying on top of breaking news, and driving traffic to the site.
I worked closely with the fashion and beauty teams to make sure we were putting out content people actually wanted to read. My focus was always driving traffic to the website from social, so if it wasn’t going to stop the scroll, it didn’t make the cut
On top of the day-to-day, I was also on the ground at cover shoots, Fashion Week and events with our brand partners.
Screenshots of Published Work
Campaign Highlight
The launch of instyle.mx
The Brief: Launch InStyle Mexico's own standalone website, InStyle.mx, timed to coincide with the September issue — fashion's most important issue of the year.
The Challenge: Prior to this, InStyle Mexico's digital content lived under a section of sister publication Who Magazine's website (both part of the same editorial group). The challenge was establishing InStyle.mx as its own destination, building brand awareness, driving traffic, and creating real engagement from day one.
The Role I Played: As Social Media & Digital Coordinator, I worked closely with the marketing team in the lead-up to the event to make sure our campaign was consistent across every touchpoint.
My job was to oversee all content and assets across the website and social channels, making sure everything tied back to the overarching campaign, while still keeping up with our regular day-to-day posts.
On the day of the event, I was on the ground managing live coverage for social. I captured content, monitored mentions, reposted celebrity posts, and created bespoke content for our brand partners to help maximise exposure across all platforms.
The Campaign
The concept, "The Best Version of Myself" (La Mejor Versión de Mí), tied together InStyle's mission to empower women with the brand's own evolution into a standalone digital destination.
To bring the launch to life, we hosted a photoshoot event at InStyle's HQ, inviting celebrities, influencers, and loyal subscribers for a day of pampering. At the centre of the event was an interactive installation by urban artist Aimah, designed to encourage guests to share their experience — photographing the piece and posting it to Instagram, Facebook and Twitter using #LaMejorVersionDeMi.
Campaign
Results
impressions across Twitter, Facebook & Instagram
72,000,000
6,223
mentions across Twitter, Facebook & Instagram
#2
Trending Topic on Twitter
unique new visitors within 3 months of launch
50,000
