The Photo Studio
The Photo Studio is a fashion and portrait photography company with studios in Sydney, Melbourne, and Brisbane. Their mission is to challenge beauty standards and champion diversity by empowering people of all ages, sizes, and backgrounds to step confidently in front of the camera.
I joined the team as Marketing Coordinator and was later promoted to Digital Marketing Manager.
I led a team of designers, photographers and videographers, combining creative direction on ad campaigns with hands-on execution on paid social.
Day to day, this meant running high-performing campaigns across Meta, CRM, YouTube and SEO, and building strong influencer partnerships, particularly with YouTubers.
One of my proudest wins was boosting lead generation by 138% year-on-year, playing a key role in the studio's continued growth.
achievements
42,000
leads generated in 2019 alone
138%
uplift in lead generation YoY
40%
open rate across eDMs campaigns in 2019
Campaign Highlight
Curve Model Search
The Brief: to generate 5,000 leads through Facebook and Instagram.
The Campaign: The concept behind Curve Model Search was to shed light upon the lack of representation of body shapes and sizes within the modelling industry and by default, the media. We wanted to inspire aspiring models to be a part of the change they want to see.
The Partnership: We partnered with Giant Model Management to offer one person a modelling contract with them plus develop their model portfolio with The Photo Studio.
The Creative
Campaign
Results
9,600
37,500
leads generated
unique pageviews
$2.5
cost per aquisition
$2.1M
in revenue
Anucia de Boer was the winner of our Curve Model Search, and ultimately was signed with Giant Model Management.
We created a behind-the-scenes video of her photoshoot as marketing material to nurture our clients. It worked as social proof, showing that our product can help them get into the industry.
influencer
campaigns
Although The Photo Studio's main goal is to sell images, the strongest selling point is the actual photoshoot. Most of our clients feel incredibly empowered throughout their shoot. This is a strong motivation for them to keep images that reflect that confidence.
We realised that partnering with Youtubers was the best way to the experience from beginning to end.
